Destination NSW

Vivid Sydney is back from Friday 23 May to Saturday 14 June 2025, transforming the city into a vibrant hub of creativity, innovation and technology. Over 23 nights, light installations, 3D projections, music, ideas and food invite you to dream without limits. Inspired by the creative direction “Dream”, the festival opens up a world of imagination, wonder, and shared inspiration.

We invite local businesses to apply for our Local Business Program, where you can showcase your business during Vivid Sydney by highlighting your signature products, services, and customer experiences. Demonstrate how your business contributes to the local community and supports Sydney’s night-time economy by naturally attracting foot traffic and creating memorable moments for visitors. We encourage you to promote local NSW produce or products, supporting our state's growers and makers. There’s no need for a Vivid Sydney -specific activation—simply share what you already do best while engaging with locals and visitors during the festival.

We will promote your business to our engaged audience, and selected businesses will receive access to free Vivid Sydney Local Business Program assets, including a digital toolkit, round LED screen and window decals, professionally installed to attract customers and highlight your participation.