We are Sydney's only exclusive TikTok and Instagram trending viral food events.
Sydney's only viral food events
At Bossman Experiences, we work in partnership with Districts, councils and existing events by bringing the hottest TikTok and Instagram food brands to life in your environment.
Backed by Australia’s top food influencers, we work to curate or enhance events by expertly managing influencer marketing, vendor selection and event promotion.
Our mission is to attract a new audience for the District, council event or private event through a strong focus on:
Vendor management of our exclusive trending vendors
Influencer Management
Pre- event and post event promotion
PR and media as requested
We’re a group of Australia’s biggest trending food influencers and brand owners.
Our aim is to partner with Districts, councils and existing events in order to bring our online communities together and share our love of food in a safe environment! Here are a few of our influencers and brand owners:
Samantha Khater: Samantha is one of Sydney’s fastest growing and influential food vloggers. Samantha has over 160,000 followers and over 50 million views
Mahmoud Ismail: The self-proclaimed voice of Sydney, Mahmoud has amassed a following of a million followers across TikTok, Instagram and YouTube.
Rose Khater: With over 20 million views on Tiktok, Rose covers all major food events in Sydney. Rose’s event and festival coverage usually averages over 500,000 views.
Bossman: Known as the king of trending events, Bossman has amassed a following over 20,000 in under 4 months. Bossman works with event vendors to build social media content to support and promote the event.
These are Australia’s most trending food brands.
All brands are exclusive to Bossman Experiences and create exclusive offerings for each event.
All brands have large followings and support in heavily pre-promoting the event. The brands' social activities also continue throughout the event period. Here are just a few of our brands.
Upsouth Bondi - Cherry Yap, Sydney’s most famous and viral baker, with a following of over 150K is exclusively part of Bossman Experiences. Cherry has reached over 3.3 million people and is known as the Queen of Matcha.
Foodhole - The King of social media currently owns both Spudhole and Fryhole is exclusively signed to Bossman Experiences. With lines of up to an hour, Mahmouds brands are the must have vendors at any major event.
Flappy’s Fried Chicken - Known for the viral Raising Canes dupe, Flappy’s is an exclusive Bossman Experiences market vendor. Flappy’s consistently sells out at every event and has launched an exclusive product for every festival.
Parramatta Lanes 2024 - We were responsible for sourcing, managing and promoting 10 viral food brands on the parramatta carpark rooftop.
The result:
Instagram reel reach – 2,139,425 (over 2 million)
TikTok reach- 3,258,421 (over 3 million)
TikTok saves- 29,621
TikTok shares- 61,541
Each brand experienced their biggest sales of the year at Parramatta Lanes.
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We acknowledge that we live and work on Aboriginal land and recognise the strength, resilience and capacity of First Nations Australians. We also acknowledge all of the traditional owners of the land in NSW, and pay respect to First Nations Elders, past and present.